Merger Plan Detailed at PERA NAB Meeting

Executive Directors of both organizations, Lori Rubinstein and John Johnston announced the details of the proposed merger between the Entertainment Services and Technology Association (ESTA) and the Production Equipment Rental Association (PERA) at the PERA membership meeting at NAB.

Under the terms of the proposed plan, a PERA Council will be established within ESTA. The current PERA Board of Directors make up the PERA Council. All current PERA members will be accepted into ESTA Membership and will become Affiliates of the PERA Council. ESTA members who conduct business in the production equipment rental segment of the industry may also elect to become Affiliates of the PERA Council.

The joining of these two organizations will allow a sharing of resources for operational efficiency. A unified dues structure will create a more appealing financial equation for sustaining members. It will create a single professional organization for greater flow of information, education and member support.  It will empower a stronger organization to speak with a unified voice on behalf of the entertainment technology industry.

PERA Member Meeting in Dallas to Focus on Change

PERA members held a fly-in meeting in Dallas on Saturday March 28. discussion topics included the changing business environment, updating terms and conditions, equipment theft and insurance, technology impact, credit and improving accounts receivable and member programs. outcomes of the meeting include a task force to update and standardize terms and conditions, the establishment of a PERA committee on technology and training and the decision to hold more regional meetings this year. For a full report, contact JJ at jj@peraonline.org

PERA Holds Equipment Theft Seminar at BVR

PERA conducted a seminar on equipment theft and prevention techniques hosted by PERA Member BVR in New York City. Presenters were Scott Taylor, Tom D'Angelo, Bob Zahn and John Johnston. 22 attendees learned about equipment theft situations in NYC and methods to prevent or deter thefts.  Rental companies learned about essential elements for a rental contract, what to ask of production personnel picking up equipment and how to obtain the broadest insurance coverage while on location. Tom D'Angelo demonstrated special electronic tracking devices for high value equipment. PERA plans to conduct a similar program in Los Angeles.

Contact PERA

We would like your feedback and questions regarding the new PERA. Click here to send an email, or contact JJ at the PERA office or his mobile phone. We want your ideas, comments and participation in the future of PERA providing professional services and member value to the production rental industry.